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Building Trust, One Relationship at a Time: Meet Outside Sales Representative Cody Hoecherl

At Texas First Rentals, Outside Sales Rep Cody Hoecherl leads with trust—earning loyalty from customers, supporting his teammates, and serving the community.

Rick Flores, Shop Service Technician at Texas First Rentals in Laredo

Employee Spotlight: Rick Flores Builds His Career Through Skill, Values and a Drive to Learn

For Rick Flores, every day as a Shop Service Technician at Texas First Rentals in Laredo is a chance to learn, solve problems and build a career he is proud of. After just one year in the equipment industry, he earned the top online score in the company's first Tech Wars competition.

HOLT Leads With Top United Way Sponsorship

Texas First Rentals was recognized as a Platinum Sponsor at the United Way of Parker County Annual Awards Brunch and 2026 Campaign Kickoff at Weatherford College, honoring the company's continued support of local families and community programs.

Meet Matthew Padier: A Commitment to Safety and Community in Victoria

Matthew Padier serves as a Haul Truck Driver at Texas First Rentals Victoria, bringing a strong commitment to safety, professional growth, and community service to his role every day.

People, Purpose, and Progress: Sandi Hagen

Sandi Hagen brings curiosity, creativity, and a people-first mindset to her role as a Key Account Representative for Texas First Rentals in South Austin, where she has built a career defined by strong relationships and consistent results.

Building Relationships from the Ground Up: Alexis Salmeron

Alexis Salmeron brings a strong understanding of construction and customer relationships to her role as an Outside Sales Representative for Texas First Rentals in Waxahachie, where she helps drive results from the ground up.

Keeping Projects Moving: Vicki Napier

Vicki Napier brings hands-on industry experience and a dedication to service to her role as Dispatcher for Texas First Rentals in Cibolo, keeping customers and projects moving forward.

IndyCar's Santino Ferrucci Literally 'Up in Air' Over Grand Prix of Arlington

IndyCar driver Santino Ferrucci took to a cherry-picker at Globe Life Field to help install promotional graphics for the inaugural Java House Grand Prix of Arlington, scheduled for March 13-15, 2026.

Employee Spotlight: John Bufford

Meet John Bufford, a Field Service Technician at Texas First Rentals who brings experience, teamwork, and a customer-first mindset to everything he does.

Developing People and Strengthening Operations: Megan Stotts

Megan Stotts, Operational Training Consultant II at HOLT Group, brings firsthand experience across Texas First Rentals and HOLT to strengthen training, consistency, and operational excellence across the organization.