Returning Users:
Published Wednesday, 05 March 2025
For Kirsten Pulido, the high-energy, fast-paced nature of the construction and rental industry felt like home from day one. Growing up in West Texas and spending over five years in the oil and gas industry, she thrived in an environment that demanded quick thinking, adaptability, and resilience. When she transitioned into construction equipment rental, she found that same dynamic energy—and she embraced it wholeheartedly.
Now, with over three and a half years as a Service Writer at Texas First Rentals, Kirsten enjoys the unique blend of service and operations that drives the industry forward. “I love seeing both sides come together to take care of our customers,” she explains. The ever-changing nature of her role keeps every day interesting, pushing her to find solutions and keep things running smoothly.
Her journey in the industry has been shaped by the support and mentorship of leaders like Seth Barclay, Valerie Niver, and Cirilo Segovia. Their guidance gave her not only a deeper understanding of the business but also the confidence to navigate the challenges that come with it. “They have given me the confidence needed to survive out here,” she says, acknowledging the impact of strong mentorship in an industry where knowledge and experience are key.
One of the biggest misconceptions she wants to break is the idea that women can’t do the job as well as men. “Some of the greatest misconceptions in the construction industry are that because you’re a woman, you can’t do this job as well as a man,” she says. Her career is proof that those outdated beliefs don’t hold up against real expertise and determination.
To succeed in this field, Kirsten believes in the power of balance—balancing technical knowledge with industry awareness, and assertiveness with professionalism. “As a woman, being able to assert oneself without appearing overly aggressive or too passive is something I’ve had to balance over the years,” she explains. She also emphasizes the importance of resilience, a quality that allows her to bounce back from setbacks and stay committed to her goals.
For Kirsten, Women in Construction Week is more than just recognition—it’s a testament to the hard work and dedication that women bring to this industry every day. “It’s an honor to be recognized; it shows my hard work has paid off,” she says. More importantly, she hopes to inspire the next generation of women to step into the construction industry with confidence. “Believe in yourself, stay committed, and don’t be intimidated into thinking that just because you’re a woman, you can’t do this. You can do anything you set out to achieve.”