News
Building Trust, One Relationship at a Time: Meet Outside Sales Representative Cody Hoecherl
At Texas First Rentals, Outside Sales Rep Cody Hoecherl leads with trust—earning loyalty from customers, supporting his teammates, and serving the community.
Meet Brian Conner: Bringing Solutions to the Rio Grande Valley
After 14 years in produce sales, Brian Conner traded his desk for jobsites across the Rio Grande Valley. Meet the Weslaco Outside Sales Representative who works every problem until the job keeps moving.
Jose Irizarry Santiago Named Q2 2026 Technician of the Quarter
Texas First Rentals has named Jose Irizarry Santiago, Field Service Technician at the Denton branch, as the Q2 2026 Technician of the Quarter. With more than 500 hours of training completed, Jose is recognized for his technical skill, his dedication to safety and his commitment to getting customers back up and running.
Meet Rick Ruelas: A Higher Standard at Texas First Rentals Weslaco
Rick Ruelas keeps the Weslaco branch running with Values Based Leadership, treating every customer and coworker with respect and making sure every order gets done. Off the clock, he's a family man, a lifelong Astros fan, and always ready for a game of wiffle ball.
Finding Solutions and Leading with Energy
This Father's Day, Texas First Rentals recognizes Jay Green, Branch Manager at the Irving branch, whose energy and commitment to helping others show at work and at home — including with his son Austin, who is building his own career with Texas First Rentals.
Family, Service and Support within HOLT Group
This Father's Day, we recognize Freddie Ratcliff, Regional Service Manager for Texas First Rentals in Burleson, whose example of support is felt at work and at home — including with his son Craig, who is building his own career within HOLT Group.
Leading by Example at Work and at Home
This Father's Day, Texas First Rentals honors Ryan Wells, District Manager at the Irving branch, whose example as a leader and father is felt by his team and his family — including his son Carson, who is building his own career with Texas First Rentals.
Dedicated at Work and at Home
This Father's Day, Texas First Rentals recognizes Glenn Fichter, Field Service Technician at the Bulverde branch, whose dedication is felt in the field and at home — including with his daughter Madison, who is building her own career with Texas First Rentals.
Jose Garcia's Commitment Helps Keep Laredo Moving
Meet Jose Garcia, Rental Coordinator at the Texas First Rentals branch in Laredo, TX. Driven by a commitment to customers, teamwork and continuous growth, Jose brings a positive, solution-oriented attitude to work every day while living out our Values Based Leadership.
